https://www.demilked.com/environment-yin-yang-bring-back-balance-greenpeace-mccann-worldgroup-india/
Artists Draw Detailed Illustration Of A World Destroyed By People
Artists Draw Detailed Illustration Of A World Destroyed By People
Are we doing enough to offset the damage we do to our environment? “No” says this awareness campaign by Greenpeace.
Made by the ad industry giant McCann World Group (the India branch), it shows the world as the famous yin-yang symbol, that represents duality and interdependence. In this poster, it’s way off balance, the dark part of pollution and consumption nearly blocking out the pure white of nature and greenery. The campaign has produced three posters, one for each sphere of environment – land, water and air. They show various means of environmental destruction like oil spills, nuclear testing, urbanization, whaling, over-fishing and war. The posters bear the slogan “Bring Back The Balance”.
Greenpeace is a well-known environmental NGO formed 40 years ago in Canada with a global reach. It uses campaigns like these in the fight for ecology and bio-diversity – though it has also employed controversial direct action methods that have attracted criticism. McCann Worldgroup India is part of one of the largest advertisement conglomerates in the world.
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